Post Graduate Diploma in
Digital Marketing, Entrepreneurship
and Management

 

Post-Graduate Diploma
DL/FT/Weekends

 

English
1 Year


APPLY

The postgraduate diploma in digital marketing, entrepreneurship and management is an innovative and applied program. . It aims to enable learners to acquire the advanced knowledge, skills and competencies required to work independently as an entrepreneur and/or to work alongside an entrepreneur in a variety of different roles, and to a high professional standard with a particular focus on developing a coherent online strategy for a business. Graduates will contribute to addressing the identified skills gaps in the area of engagement in digital technology by established businesses as well as being positioned to start up and lead their own digital business initiative.
  • Duration: 1 Year
  • Medium: English
  • Programme of study: Distance learning and Weekends
  • Fees per semester: Ugandans Tuition, UGX 2,400, 000/= per semester

    International Students, USD 1000$, per semester

Course Objective

This Postgraduate Diploma in Digital Marketing, Entrepreneurship and Management intends to assist those who are aspiring entrepreneurs from technology, design and cultural sectors to develop a competency in relation to readily available digital technology which will assist in putting their business online, broaden their understanding of the emerging digital entrepreneurship landscape while at the same time improving their business expertise and entrepreneurial capability.

Entry Requirements

A Bachelor’s degree in IT, Commerce, Management, Finance, Economics.

Career opportunities

Graduates from this course will have careers in a variety of roles e.g. Digital Marketing, Digital Business Development Customer Relationship Management -Digital consultancy Business start-up and Digital Entrepreneurship

Community  Development Programs in Uganda-Africa

Program Structure

In this one-year program students undertake a total of nine units of study consisting of eight coursework units and one placement unit.

Semester 1

CODE NAME
COURSE NAME
DMAE1101
Digital Marketing
DMAE1102
Digital Innovation & Entrepreneurship
DMAE1103
Computer Applications in Business
DMAE1104
SEO & Data Analytics
DMAE1105
Advanced Research Methods

Semester 2

CODE
COURSE NAME
DMAE1201
Strategic Management
DMAE1202
Customer relationship management
DMAE1203
e-Commerce
DMAE1204
Digital Design for Business
DMAE1205
Advanced Data analysis Methods

Recess Term

CODE
COURSE CONTENT
DMAE1301
Field attachment/Practicum and Supervision
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