Post Graduate Diploma in
Digital Marketing, Entrepreneurship
and Management

Post-Graduate Diploma

DL/FT/Weekends

English

1 Year

The postgraduate diploma in digital marketing, entrepreneurship and management is an innovative and applied program. . It aims to enable learners to acquire the advanced knowledge, skills and competencies required to work independently as an entrepreneur and/or to work alongside an entrepreneur in a variety of different roles, and to a high professional standard with a particular focus on developing a coherent online strategy for a business. Graduates will contribute to addressing the identified skills gaps in the area of engagement in digital technology by established businesses as well as being positioned to start up and lead their own digital business initiative.

Duration: 1 Year
Medium: English
Programme of study: Distance learning and Weekends
Fees per semester:
EA Students: UGX 3,700, 000/= / USD 1000$
International Students: USD 1500$

Course Objective

This Postgraduate Diploma in Digital Marketing, Entrepreneurship and Management intends to assist those who are aspiring entrepreneurs from technology, design and cultural sectors to develop a competency in relation to readily available digital technology which will assist in putting their business online, broaden their understanding of the emerging digital entrepreneurship landscape while at the same time improving their business expertise and entrepreneurial capability.

Entry Requirements

A Bachelor’s degree in IT, Commerce, Management, Finance, Economics.

Career opportunities

Graduates from this course will have careers in a variety of roles e.g. Digital Marketing, Digital Business Development Customer Relationship Management -Digital consultancy Business start-up and Digital Entrepreneurship

Community Development Programs in Uganda-Africa

Program Structure

In this one-year program students undertake a total of nine units of study consisting of eight coursework units and one placement unit.

Semester 1

CODE	COURSE NAME
DMAE1101	Digital Marketing
DMAE1102	Digital Innovation & Entrepreneurship
DMAE1103	Computer Applications in Business
DMAE1104	SEO & Data Analytics
DMAE1105	Advanced Research Methods

Semester 2

CODE	COURSE NAME
DMAE1201	Strategic Management
DMAE1202	Customer relationship management
DMAE1203	e-Commerce
DMAE1204	Digital Design for Business
DMAE1205	Advanced Data analysis Methods

Recess Term

CODE	COURSE CONTENT
DMAE1301	Field attachment/Practicum and Supervision

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Post Graduate Diploma in Digital Marketing, Entrepreneurship and Management